A single-page application is a web page or web application that dynamically rewrites the current web page with new data from the web server instead of the web browser's default method of loading entire new pages.

You can easily recognize some popular examples of single-page apps like Gmail, Google Maps, Airbnb, Netflix, Pinterest, Paypal, and many more. Companies all over the Internet are using SPAs to create a scalable environment with App development companies in UK.

But in the past, SPAs have left marketers in the dark when it comes to content management. Working with a single-page application has historically been heavy on code that doesn't meet the wants and needs of the marketer. Fortunately, it's now possible to pair your SPA with the right content management system (CMS) to give developers and marketers the level of control they're looking for.

What is single page application and why do we need single page application

A single-page application is an application that does not need to reload the page during use and runs in the browser. Think of the apps you use every day: Facebook, Google Maps, Gmail, Twitter, Google Drive, or even GitHub. These are all examples of SPA.

One of the best benefits of a properly configured SPA is the user experience (UX), where the user enjoys the natural environment of the application without having to wait for page reloads and other things. You will stay on the same page, which is powered by the JavaScript programming language.

Before we go any further, you will see three shortcuts in this article:

SPA – Single Page Application (as we mentioned above)

MPA - Multi-page app (a traditional app that loads new pages when a link is clicked)

PWA - Progressive Web Application (a web page that is created using JavaScript or its frameworks and can behave like an application, i.e. you can add it to the home page of a mobile phone as an application, for example)

Benefits of SPA for users

The main advantage of single-page applications for end users is, of course, the speed of loading the application and also the possibility of working offline.

SPA offers a linear user experience, which means it's easy to navigate the site and understand where to find this or that thing. For example, the Saucony SPA has a clear beginning, middle, and end. Saucony app developers used UI/UX design and used parallax scrolling and transitions to make the customer journey enjoyable.

Single-page apps are also great on mobile devices because most of the time users just need to scroll (think Facebook's endless wall). You don't have to click on any links and just enjoy scrolling.

Benefits of SPA for companies

When it comes to businesses, single-page app development usually takes less time because the same backend API can be used for both web and mobile. As a result, the flow of information is streamlined, and creating a stand-alone native mobile app is much easier.

Due to the speed benefits of SPA optimization, businesses can also benefit as users would be more interested in using an app that is fast (i.e. buy something or use the app more often.)

Why single-page apps and content management systems have historically been difficult to pair

When using a SPA, developers can think of the experience as an "app". However, a website visitor will still see it as a web page. And where there is a website, there is a marketing team that wants to optimize it.

Since SPAs are apps that require developer work to tinker with the display and deliver the experience, marketers have to ask developers for help with every improvement they want to make, which causes inevitable roadblocks.